Market failures and willingness-to-accept the smart energy transition: Experimental evidence from the UK

This paper describes an experiment on a nationally representative sample of UK households that aimed to quantify resistance to smart meter adoption and test for the existence of commonly cited market failures that inhibit the adoption of energy-saving technologies. The authors measured if households would adopt a smart meter without financial compensation and, for those households unwilling to do so, the subsidy level that would be necessary to persuade them. read more »