Publications – Centre for Climate Change Economics and Policy

Market failures and willingness to accept the smart energy transition: Experimental evidence from the UK

Research article by Greer Gosnell, Daire McCoy on 13 Dec 2022

This research uses a novel experiment to elicit the willingness to accept of 2,430 nationally representative UK households for smart meter installation. Randomized information treatments allow for assessment of the impact on adoption and willingness to accept of oft-cited market failures, namely imperfect information asymmetries and diffusion externalities

Market failures and willingness-to-accept the smart energy transition: Experimental evidence from the UK

Working paper by Greer Gosnell, Daire McCoy on 26 May 2020

This paper describes an experiment on a nationally representative sample of UK households that aimed to quantify resistance to smart meter adoption and test for the existence of commonly cited market failures that inhibit the adoption of energy-saving technologies. The authors measured if households would adopt a smart meter without financial compensation and, for those households unwilling to do so, the subsidy level that would be necessary to persuade them. read more »