Market failures and willingness to accept the smart energy transition: Experimental evidence from the UK

Research article by Greer Gosnell, Daire McCoy on 13 Dec 2022

This research uses a novel experiment to elicit the willingness to accept of 2,430 nationally representative UK households for smart meter installation. Randomized information treatments allow for assessment of the impact on adoption and willingness to accept of oft-cited market failures, namely imperfect information asymmetries and diffusion externalities